Alfa-Bank and the magazine Cosmopolitan present the first ever co-brand bank card for women in Russia Alfa-Bank — Cosmopolitan — Visa

Alfa-Bank — Cosmopolitan — Visa — is the first ever women’s’ bank card in Russia issued by Alfa-Bank together with the magazine Cosmopolitan — a leader in the market of glossy periodicals for young women. The product was designed specially to meet their personal needs and lifestyle of young women. This card is unique since it replaces a number of discount cards allowing consumers to use it for their purchases with substantial discounts in the top brand stores and studios, including those, which never conduct sales campaigns.

Miles & More and ZAO Citibank announce the launch of a new co-branded credit card in Russia

Miles & More and ZAO Citibank announce the launch of a new co-branded credit card in Russia, offering even more award miles, bigger credit lines, lower fees and unique benefits for frequent travelers in Russia.

Miles & More and ZAO Citibank are launching the Miles & More Credit Card, a new co-branded credit card in Russia. The Miles & More Credit Cards by Citibank have been especially created for all those who travel abroad. This card will allow them to travel more frequently and with greater comfort. Every RUR 30 spent on the Miles & More Credit Card by Citibank will earn its holder one award mile within the frequent flyer programme Miles & More.

Time to travel with a new Alfa Bank co-brand card!

Alfa Bank, Aeroflot and MasterCard announced today the launch of a new service for travel-lovers, a co-brand card. This service will bring a new range of benefits to Alfa Bank and Aeroflot clients. The service welcome new members to Aeroflot Bonus Programme and helps Programme Members to earn valuable miles every time they use their Aeroflot-MasterCard-Alfa-Bank card for payment.

Alfa-Bank together with the World Wildlife Fund launched international plastic card Visa Classic

Alfa-Bank together with the World Wildlife Fund (WWF) — Russia issued the Visa Alfa Bank Express — WWF Russia co-brand card. This card enables the Bank’s customers to make their contribution to wildlife conservation in Russia: 0,3% of the amount of each purchase effected with the use of the card shall be transferred at the expense of the Bank to WWF, which will allocate these funds to environmental projects.

The results of MasterCard Europe competition “The Best Co-branding Program” 2005 have been announced

The MasterCard MegaFon-Citibank credit card was named The Best Program Launch 2004/2005 at the awards ceremony on the results of the Best Co-Brand Project Competition held at the Sixth MasterCard Europe affinity and co-brand projects conference on September 16 in Budapest. The jury of the competition included independent international affinity and co-branding experts Bob Hand, Affinity Solutions Ltd Executive Director; Alan Leach, Finacord Director and Co-Founder and Peter Trembling (Peter Trembling), The Affinity Company Executive Director. “This project was marked out by the jury as the most significant one on the Russian, as well as all-European, mobile communications market. We believe that it was a daring move to bring the first co-brand grace period credit card to the Russian market. Due to the innovative ideas and accurate timing, the customers have received a product, which fully meets their needs, and represents a tool, which favors the interests of both the bank and its partner,” – the experts said.